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(702) 487-4835

About RRA

Red Rock Analytics LLC was formed in 2014 to address the growing need for deep insights through business intelligence and analytics.  Red Rock Analytics LLC is based in Las Vegas, Nevada.

MTsai_Photo_RRA_2014-04-18Michael Tsai is the managing partner for Red Rock Analytics.  Michael received a B.S. in Computer Engineering from Stanford University and an M.B.A from Cornell University’s S. C. Johnson Graduate School of Management. ‎ He has had over twenty years of experience in database management and data analysis and visualization.   In the early part of his career, Michael supported the data integration and management processes for Cornerstone Research, an economic and financial litigation consulting firm.  After his graduate work, Michael joined Caesars Entertainment where he supported the direct marketing and financial analysis teams in Las Vegas and the Gulf Coast as an internal consultant.  Shifting gears, he launched Caesars’ first mobile marketing campaigns with roles spanning strategic planning, technical development and operations.    Michael later joined International Game Technology (IGT) to launch a program to deliver data-driven insights to the slot machine planning and development organization.  In addition, the same initiative at IGT provided incremental, innovative value for casino operators through application of advanced analytics to slot floor optimization and other gaming-related processes.